July 16, 2024

Celebrating 10 Years of APOELLA: A Unique Sunset Party at Sani Resort

Ten years of crafting elegance, ten years of celebrating Greek design, and ten years of building a vibrant community—APOELLA's journey is a tale worth telling. To mark this significant milestone, we hosted a memorable Sunset Party at the picturesque SANI RESORT in Halkidiki. The evening was filled with joy, laughter, and a sense of accomplishment as we looked back on our incredible journey and forward to a bright future.

An Unforgettable Celebration: The Sunset Party

The Sunset Party was an event to remember!

The stunning backdrop of the resort, with its serene views and luxurious ambiance, set the stage for an evening of celebration. Music filled the air, friends and stylish guests mingled, and the atmosphere was one of joy and celebration. Guests explored the APOELLA store, met the talented Greek fashion designers we collaborate with, and participated in interactive fashion activities. The celebration was not just about looking back at our achievements but also about engaging with our community and sharing our passion for Greek design.

APOELLA Store at Sani Resort

Georgia Kypri, Niki Georgaki, Christina Strafti, Lida Papadopoulou, Christina Plakopita

Celebrating Greek Designers: Creativity and Innovation

The heart of our celebration was the incredible lineup of designers who have become part of the APOELLA family. Each one brings a unique voice to the world of fashion, embodying the spirit of Greek creativity and innovation.

AlaDastra, known for its ethereal and bohemian aesthetic, merges art and fashion seamlessly. Each piece tells a story, capturing the free spirit and creativity of the Greek summer.

Marie Raxevsky, Christina Plakopita, Phoebe Kiriaki (AlaDastra)

Ancient Kallos is renowned for its contemporary interpretations of ancient Greek heritage. Their designs celebrate femininity with an ethereal touch, combining traditional motifs with modern elegance.

Lambrini Stavrou & Stella Stavrou (Ancient Kallos), Stefania Frangista

Antonia Karra has revolutionized the world of accessories with her intricate jewelry designs. Her creations are a blend of modernity and tradition, each piece meticulously handcrafted to perfection.

Celia Dragouni brings a touch of the bohemian to luxury fashion. Her designs are vibrant and eclectic, inspired by her love for travel and the diverse cultures she encounters.

Antonia Karra, Celia Dragouni

Fresh Line combines the richness of Greek nature with ancient beauty rituals. Their products, ranging from skincare to haircare, are crafted with natural ingredients and a passion for wellness.

Marie Raxevsky offers a fresh take on swimwear, infusing her designs with bold prints and innovative cuts. Her collections are playful and sophisticated, perfect for the modern woman.

Rhea Kalo is a master of functional art, creating stunning ceramics that are both beautiful and practical. Her work transforms everyday objects into pieces of art, each one unique and full of character.

Rhea Papanikolaou (Rhea Kalo)

Stefania Frangista brings a minimalist approach to swimwear, focusing on clean lines and timeless designs. Her pieces are elegant and versatile, designed to make every woman feel confident and beautiful.

Stefania Frangista, Phoebe Kiriaki (AlaDastra), Antonia Karra, Rhea Papanikolaou (Rhea Kalo), Celia Dragouni, Christina Plakopita (Founder & CEO of Apoella), Marie Raxevsky, Stella Stavrou, Labrini Stavrou (Ancient Kallos)

Creative Activities: Custom Sarongs, Charm Bracelets, and Vases

During the celebration, guests had the opportunity to express their creativity by crafting custom APOELLA sarongs and charm bracelets. The charm bracelets were personalized on the spot with the initials of the guests, adding a unique and personal touch to their creations. For the sarongs, guests chose from different APOELLA shapes and placed them wherever they desired, creating their own unique designs.

Adding to the creative atmosphere, Rhea Kalo herself was present, crafting custom vases on site. It was a delightful experience to watch as Stefania Frangista and Celia Dragouni each created their own Rhea Kalo vase, while AlaDastra made her own APOELLA sarong. This interactive experience not only showcased the creativity of our guests but also highlighted the bespoke nature of our brand.

Looking Ahead

For the past 10 years, APOELLA has been a cornerstone for both Greek and international audiences, offering unique selections that cater to the needs and tastes of modern women. Our commitment to high aesthetics, quality products, impeccable service, and the promotion of Greek creativity remains unwavering as we look forward to many more years of fashion excellence.

As we celebrate this milestone, we are excited about the future. Our goal is to continue discovering new destinations, collaborating with more talented designers, and evolving our brand to meet the ever-changing needs of our customers. The journey of APOELLA is one of passion, creativity, and a deep love for Greece, and we are thrilled to see where the next decade will take us.

Antonia Karra, Christina Plakopita, Antigoni Antoniou, Athanasiadou Niki

Alexander Schneider (Group Chief Operating Officer at SANI Resort and Ikos Resorts), Eleni Andreadis (Director of Sustainability and CSR at SANI Resort and Ikos Resorts), Andrianos Gkionis (Group Retail Development Director at SANI Resort and Ikos Resorts)