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ABOUT
DESTINATIONS
  • Must-Have Shirtdresses for Fall 🍂
  • Autumn's 5 Must-Have Pieces
  • This Season’s Must-Have Dresses & How To Style Them To Perfection
  • 💙 Mood Indigo: The Best Blue Pieces To Buy This Summer
  • Discover Your Ideal Beach Style with Apoella
  • 5 Dressing & Packing Tips You Can't Miss ✈️
  • The Best Valentine's Day Gifts To Give And Receive ❤️
  • Leather Bags Crafted With Love
  • Our Christmas Presents Proposal For You
  • 7 Linen Outfits For High Summer 
  • 5 Go-To Outfits For Your First Summer Getaways
  • 4 Summer Bags To Take You On Holiday
  • APOELLA Arrives in Athens: A Seaside Pop-Up Experience at Astir Beach
  • Celebrating 10 Years of APOELLA: A Unique Sunset Party at Sani Resort
  • Make Magic In Daios Cove
  • Costa Navarino, The Prime Sustainable Destination In The Med
  • The Ultra-Cool Mediterranean Style Of Ikos Andalusia
  • Meet Marie Raxevsky
  • Meet Evi Grintela
  • Meet Mimika Kolotoura
  • Meet Phoebe Kyriaki
  • Meet Rhea Kalo
  • Meet Alexandra Koumba
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  • NEW ARRIVALSNEW ARRIVALS
  • THE EDITTHE EDIT
    Collections
    • Athleisure
    • Beach
    • Resort
    • Home
  • BRANDSBRANDS
    Shop By Brand ( A - L )
    • Apoella
    • Absolut Cashmere
    • Aladastra
    • Alexandra Koumba
    • Ancient Greek Sandals
    • Ancient Kallos
    • Anjuna
    • Antonia Karra
    • Apnée
    • Asoma
    • Baobab Collection
    • Borgo De Nor
    • Borsalino
    • Callista Crafts
    • Cara Cara
    • Caroline Constas
    • Castaner
    • Emmanuela Swimwear
    • Eres
    • Evi Grintela
    • Eyepetizer
    • Faystone Jewellery
    • Fedeli
    • Heidi Klein
    • Juliet Dunn
    • Kimisoo
    • Kiohne
    • Kyme
    • Lenny Niemeyer
    • L.G.R.
    • Love Stories
    Shop By Brand ( M - Z )
    • Manebi
    • Marianna Lemos
    • Marie Raxevsky
    • Marysia
    • Melissa Odabash
    • Misa Los Angeles
    • Naghedi
    • One Teaspoon
    • Park House
    • Rains
    • Rhea Kalo
    • Rianna + Nina
    • Sabina Musayev
    • Scarlett Poppies
    • Stefania Frangista
    • Varley
    • Zeus + Dione

    APOELLA

    EXPLORE THE COLLECTIONS

    Callista Crafts

    LEATHER LOVE

  • WOMENWOMEN
    Clothing
    • Activewear
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    • Caftans
    • Dresses
    • Jackets
    • Jumpsuits
    • Kimonos
    • Leggings
    • Lingerie
    • Loungewear
    • Pants
    • Pareos
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    • Playsuits
    • Shirtdresses
    • Shirts
    • Shorts
    • Skirts
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    THE COLLECTION

    SHOP THE SUMMER ESSENTIALS

    ACCESSORIES

    THE IT ITEMS

  • MENMEN
    Clothing
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    MEN'S collection

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    Clothing
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    KIDS' COLLECTION

  • LIFESTYLELIFESTYLE
    HOME
    • Board Games
    • Books
    • Candles
    • Diffusers
    • Vases
    • Tabletop
    • Tableware
    WELLNESS
    • Yoga mats
    • Palo Santo & Smudges & Ceramic Holders
    • Herbal Blends
    • Bath Products

    Ala D Astra x Apoella

    Exclusively designed by Aladastra for Apoella concept stores

    APOELLA Scented Candles

    Relive The Perfect Summer Escape

  • ABOUTABOUT
  • DESTINATIONSDESTINATIONS
  • JOURNALJOURNAL
    Create
    • Must-Have Shirtdresses for Fall 🍂
    • Autumn's 5 Must-Have Pieces
    • This Season’s Must-Have Dresses & How To Style Them To Perfection
    • 💙 Mood Indigo: The Best Blue Pieces To Buy This Summer
    • Discover Your Ideal Beach Style with Apoella
    • 5 Dressing & Packing Tips You Can't Miss ✈️
    • The Best Valentine's Day Gifts To Give And Receive ❤️
    • Leather Bags Crafted With Love
    • Our Christmas Presents Proposal For You
    • 7 Linen Outfits For High Summer 
    • 5 Go-To Outfits For Your First Summer Getaways
    • 4 Summer Bags To Take You On Holiday
    News
    • APOELLA Arrives in Athens: A Seaside Pop-Up Experience at Astir Beach
    • Celebrating 10 Years of APOELLA: A Unique Sunset Party at Sani Resort
    Travel
    • Make Magic In Daios Cove
    • Costa Navarino, The Prime Sustainable Destination In The Med
    • The Ultra-Cool Mediterranean Style Of Ikos Andalusia
    Host
    • Meet Marie Raxevsky
    • Meet Evi Grintela
    • Meet Mimika Kolotoura
    • Meet Phoebe Kyriaki
    • Meet Rhea Kalo
    • Meet Alexandra Koumba

    DISCOVER OUR STORIES

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Tropical Paradise

Tropical beaches, with their lush vegetation and clear waters, inspire a vibrant and playful style. Think bright colors, bold patterns, and lightweight fabrics. A tropical look might include a colorful bikini, a breezy cover-up, and flip-flops. Accessories could include a straw hat, vibrant beach tote, and fun, oversized earrings.

Color Palette:

  • Turquoise
  • Palm Green
  • Bright Yellow
  • Coral Red
  • White Sand
Filters
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Shirts Melissa Odabash Paige Long Buttoned Shirt Mirage Orange ApoellaShirts Melissa Odabash Paige Long Buttoned Shirt Mirage Orange Apoella

Melissa Odabash

Paige Long Buttoned Shirt Mirage Orange

€270
Pants Melissa Odabash Olivia Elastic Waist Straight Leg Pants Mirage Orange ApoellaPants Melissa Odabash Olivia Elastic Waist Straight Leg Pants Mirage Orange Apoella

Melissa Odabash

Olivia Elastic Waist Straight Leg Pants Mirage Orange

€250
Tote Apoella Corfu Canvas Tote Bag Beige / O/S ApoellaTote Apoella Corfu Canvas Tote Bag Beige / O/S Apoella

Apoella

Corfu Canvas Tote Bag

€160
- Honolulu Nordic Sandals Cuero ApoellaSandals Manebi Honolulu Nordic Sandals Cuero Apoella

Manebi

Honolulu Nordic Sandals Cuero

€110
Dresses Melissa Odabash Martina Long Sleeve Short Dress ApoellaDresses Melissa Odabash Martina Long Sleeve Short Dress Apoella

Melissa Odabash

Martina Long Sleeve Short Dress

€340
- Tortola V-bar Bandeau One Piece Coral Apoella- Tortola V-bar Bandeau One Piece Coral Apoella

Heidi Klein

Tortola V-bar Bandeau One Piece Coral

€350
Dresses Scarlett Poppies Sunshine Babe Short Emboidered Ramie Full Sleeve Short Shirtdress Living Coral ApoellaDresses Scarlett Poppies Sunshine Babe Short Emboidered Ramie Full Sleeve Short Shirtdress Living Coral Apoella

Scarlett Poppies

Sunshine Babe Short Emboidered Ramie Full Sleeve Short Shirtdress Living Coral

€380
- Eleftheria Bee Strap Sandals Terracota ApoellaSandals Ancient Greek Sandals Eleftheria Bee Strap Sandals Terracota Apoella

Ancient Greek Sandals

Eleftheria Bee Strap Sandals Terracota

€235
Bikini Stefania Frangista Quinn Triangle Over The Shoulder Bikini Rib Yellow Zebra ApoellaBikini Stefania Frangista Quinn Triangle Over The Shoulder Bikini Rib Yellow Zebra Apoella

Stefania Frangista

Quinn Triangle Over The Shoulder Bikini Rib Yellow Zebra

€139
Bikini Stefania Frangista Myla Triangle Bikini Rib Mint ApoellaBikini Stefania Frangista Myla Triangle Bikini Rib Mint Apoella

Stefania Frangista

Myla Triangle Bikini Rib Mint

€144
Sandals Ancient Greek Sandals Eleftheria Jelly Glitter Sandals Clear/Silver ApoellaSandals Ancient Greek Sandals Eleftheria Jelly Glitter Sandals Clear/Silver Apoella

Ancient Greek Sandals

Eleftheria Jelly Glitter Sandals Clear/Silver

€110
Shirtdress Scarlett Poppies Sunshine Babe Embroidered Ramie Full Sleeve Long Shirtdress Living Coral ApoellaShirtdress Scarlett Poppies Sunshine Babe Embroidered Ramie Full Sleeve Long Shirtdress Living Coral Apoella

Scarlett Poppies

Sunshine Babe Embroidered Ramie Full Sleeve Long Shirtdress Living Coral

€440
Rings Antonia Karra Valentine Ring Gold Plated Turquoise O/S / Turquoise ApoellaRings Antonia Karra Valentine Ring Gold Plated Turquoise O/S / Turquoise Apoella

Antonia Karra

Valentine Ring Gold Plated Turquoise

No reviews
€185
Mini Totes Melissa Odabash Porto Cervo Mini Tote Yellow / O/S ApoellaMini Totes Melissa Odabash Porto Cervo Mini Tote Yellow / O/S Apoella

Melissa Odabash

Porto Cervo Mini Tote

€255
Bucket Bags Apoella Leros Canvas & Leather Mini Bucket Bag O/S / Ivory Yellow ApoellaBucket Bags Apoella Leros Canvas & Leather Mini Bucket Bag O/S / Ivory Yellow Apoella

Apoella

Leros Canvas & Leather Mini Bucket Bag

€190
Pouch Apoella Schoinousa Canvas Pouch O/S / Striped Red ApoellaPouch Apoella Schoinousa Canvas Pouch O/S / Striped Red Apoella

Apoella

Schoinousa Canvas Pouch

€80
Sandals Ancient Greek Sandals Eleftheria Jelly Sandals Fluo Fuchsia ApoellaSandals Ancient Greek Sandals Eleftheria Jelly Sandals Fluo Fuchsia Apoella

Ancient Greek Sandals

Eleftheria Jelly Sandals Fluo Fuchsia

€95
One-Piece Melissa Odabash Perugia Over The Shoulder One-Piece Turquoise ApoellaOne-Piece Melissa Odabash Perugia Over The Shoulder One-Piece Turquoise Apoella

Melissa Odabash

Perugia Over The Shoulder One-Piece Turquoise

€340
One-Piece Stefania Frangista Ivy Strap One Piece Rib Yellow Zebra Apoella

Stefania Frangista

Ivy Strap One Piece Rib Yellow Zebra

€149
Dresses Melissa Odabash Everly Embroidered Belted Short Dress Pink/White ApoellaDresses Melissa Odabash Everly Embroidered Belted Short Dress Pink/White Apoella

Melissa Odabash

Everly Embroidered Belted Short Dress Pink/White

€380
Beach Bags Melissa Odabash Porto Cervo Mini Tote Pink / O/S ApoellaBeach Bags Melissa Odabash Porto Cervo Mini Tote Pink / O/S Apoella

Melissa Odabash

Porto Cervo Mini Tote

€255

About Us

Named after its roots, “Apo Ellada” (apo Hellas) meaning “From Greece”, APOELLA captures the timeless elegance of the Greek heritage along with the effortless sense of style of the Greek summer.

This greek-inspired beach lifestyle along with a touch of modernity offers a journey beyond borders or seasons. Discover the ease of the resort way of living, connect with the creative collective and explore the sense of beauty the world has to offer.

Welcome to APOELLA.  

General Commercial Registry Number: 129830801000

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