You’ve been wearing APOELLA beautifully 🤍


APOELLA summer by the sea

Some of our favorite moments this summer happened by the sea, in holiday mirrors, on warm evenings and during spontaneous visits to our Astir Beach Pop-Up.

Our little corner of the Athens Riviera has welcomed some very lovely faces this summer.

Thank you for stepping into our world, spending a little time with us and taking a piece of APOELLA along for the rest of the journey.

Daisy Nika and Alexandra Nika

Daisy Nika and Alexandra Nika

Summer at Astir Beach Summer at Astir Beach

Ismini Dafopoulou

Chrissianna Andriopoulou Chrissianna Andriopoulou

Chrissianna Andriopoulou

A blue set somewhere under the Greek sun. A pink dress after dark. A favorite summer piece packed for somewhere new. Seeing APOELLA become part of your own summer stories is exactly how we imagined it.

Dora Katsikogianni Elena Charalampoudi

Dora Katsikogianni · Elena Charalampoudi

Chrissianna Andriopoulou Alexandra Nika

From the Athens Riviera to wherever summer takes you next. Worn your way, photographed your way, remembered your way.

Find your summer favourites

Aria Top · Dione Shorts

Aria Top Dione Shorts

Selini Top · Nafsika Skirt

Selini Top Nafsika Skirt

Helen Dress · Nefeli Dress

Helen Dress Nefeli Dress

Shop the APOELLA collection

€100